In the heart of South Beach—where the skyline glows and the parties never pause — Jess Marquez built a reputation as the mastermind behind Miami’s most coveted nightlife experiences. If you were lucky enough to be on the list, you already know: her events weren’t just hyped, they were headline-worthy.

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But while the city celebrated her as a nightlife queen, Jess was quietly writing a new narrative. One rooted in creativity, authenticity, and bold personal freedom.
 

Do What U Luv: From Philosophy to Phenomenon.

“Do What U Luv” may sound simple, but for Jess, it’s a life-altering mantra. It’s the core idea that pushed her to pivot from nightlife to visual arts—and what has since become a rising movement in Miami’s creative ecosystem.

 

Photography. Fashion. Storytelling. Art. Jess didn’t just explore these mediums—she unleashed them.

 

Now, DWUL is a brand, a mindset, and a community for artists, tastemakers, and innovators who want to live on purpose.
 

Celebrating 5 Years of Creative Reinvention.

In April 2025, Jess celebrated two major milestones: her birthday, and the 5-year anniversary of launching the Do What U Luv movement. The celebration? A signature Dinner Experience that brought together Miami’s creative elite in a fusion of art, energy, and affirmation.
 

The experience wasn’t just about looking back—it was about marking a moment. Five years of saying yes to self-expression. Five years of rejecting the status quo. Five years of proving that you can leave the safe zone and still build something unforgettable.

Why It Matters.
In an age where clout often overshadows creativity, Jess Marquez is a reminder of what happens when you choose purpose over popularity. Do What U Luv isn’t just a brand - it’s a movement. A call for creatives to trust their instincts and build with heart. And as Jess continues to blaze her own trail, she’s making space for others to do the same